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Why PitchEngine is Great For Teaching the Social Media News Release
In my Writing Across Platforms class, students write a news release for the social web. We have used PitchEngine to help students learn the web features that can bolster a news release. So let’s talk...
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Teaching College Writing Using the Hemingway App
If he were alive today, would Ernest Hemingway be great at writing Tweets? I like to think that he would. After all, he is attributed with writing the famous 6-word novel: “For sale: baby shoes, never...
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You Can Tweet a Quote Directly From a Pew Report
I teach Comm 335 Writing Across Platforms (see syllabus), a class that in part looks at writing news releases and other content for the web. One tactic we talk about is creating Tweetable content for...
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Teaching Keyword Competition with Google Adwords (Activity)
This post is long overdue! Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about...
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